Intended Audience for Your Videos
When making a home video you’ll no doubt want the finished film to be something you can be proud of and one which viewers can engage with. Video making is, after all, subjective and it’s important to bear in mind that no matter how professional you’ve been in filming and editing your video, it’s unlikely to be enjoyed by everybody. That said, if you don’t at least consider your audience, your film ‘epic’ is likely to cause one big yawn. Therefore, by having a particular ‘audience’ in mind, it will have a positive affect on the way you go about producing the video.
Know Your AudienceNot all audiences are the same. When shooting a home movie your intended audience might simply be your immediate family and close friends. Or it could be an audience you are trying to sell a particular product, service or message to. They might all belong to a single age group or might all be of the same sex. They might all be children. In fact, your audience could be clearly defined or made up of people from several different ages, cultures and backgrounds. The key is to know your audience as best you can before you make your film and to tailor your film to suit your audience as much as possible.
Watching Your VideoIt also helps to know where you intend your audience to watch your video. Will there just be a small gathering around your TV or is it intended to be shown to a large audience in a much larger space on a much bigger projection screen, for example? This will have an impact upon the type of shots you make when filming. For example, a larger audience and a bigger screen means you can take more advantage of using wide-angled shots. On a TV in your front room however, you’ll benefit more from using close-up shots, particularly when there’s dialogue involved too.
Longer Does Not Equal BetterFor most home movies, the shorter its length, the more likely it will hold a viewer’s attention span for longer and long enough for them to stay with it until the credits roll. You need to tell a story with a beginning, middle and an end and grab their attention at the very beginning. Be ruthless when editing and choose highlights which progressively move the story along as opposed to keeping everything you’ve shot on camera in the film.
TechniquesUse different establishing shots for each scene and shoot from different perspectives and angles otherwise your audiences are likely to lose interest. Try to make sure that the progression of your storytelling is leading up to a climax at the end – that might include building up to something which the audience is anticipating or by introducing elements that give your film something of a twist in the tail.